On this page
1. About this policy
This Privacy Policy explains how Techfyte Innovations - FZCO, which operates Maica ("Maica", "we", "us" or "our"), collects and uses personal data when we decide why and how it is processed, as a "controller". It applies to visitors to maica24.com, account users, prospective customers and anyone who contacts us.
Calls handled for businesses. When a business uses Maica to talk to its own customers, patients, candidates or students, that business is the controller of the data, and Maica processes it only on the business's instructions. If you spoke with an Agent run by a business, that business's privacy notice applies and requests about your data should go to it. If you contact us instead, we will pass your request to the business concerned.
2. Personal data we collect
| Category | Examples | Source |
|---|---|---|
| Account and contact | Name, work email, phone number, company, job title, password (stored in hashed form) | You |
| Billing | Billing contact, address, tax number, payment status (card details stay with our payment processor) | You, payment processor |
| Communications | Support tickets, emails, recordings of demo or sales calls, survey answers | You |
| Demo interactions | Audio and transcripts when you try a demo Agent on our website | You |
| Usage and device | IP address, browser, device, pages visited, features used, log data | Automatically, cookies |
| Business verification | Company registration, licences and intended use, for restricted industries | You, public sources |
| Marketing | Newsletter preferences, event registrations | You |
Children. The Services are not directed at children, and children may not open Maica accounts. We do not knowingly collect personal data from anyone under 18 for our own purposes. Education customers that use Maica to contact students or parents are the controllers of that data and must obtain any parental or guardian consent the law requires. If we learn that we hold a child's data without proper consent, we will delete it.
3. How we use personal data
| Purpose | Legal basis, where the law requires one |
|---|---|
| Create and manage your account; provide the Services and support | Performance of a contract |
| Billing, invoicing, tax and accounting | Contract; legal obligation |
| Security, fraud and abuse prevention; enforcing our Acceptable Use Policy | Legitimate interests; legal obligation |
| Improving our website and product through usage analytics | Legitimate interests; consent for non-essential cookies |
| Running demo Agents on our website | Consent, given when you start the demo |
| Marketing emails | Consent, or legitimate interests for existing customers where the law allows |
| Complying with law, court orders and regulator requests; defending legal claims | Legal obligation; legitimate interests |
Where the law of your country does not recognise one of these bases, we rely on consent or another basis that the law provides. You may object at any time to processing based on legitimate interests.
4. AI training and automated decisions
Data from a business customer's calls is used to train and improve only that customer's own Agents, including language understanding, intents and workflows, on the customer's instructions. It is not used for any other customer, and Maica does not use it to train general AI models without the customer's written agreement. Some features rely on third-party AI providers, whose own terms decide whether they may retain or use data; we use no-training and limited-retention settings where available. Recordings from demo Agents on our website may be reviewed in de-identified form to improve the demo, and you can ask us to delete yours.
Maica does not itself make decisions about individuals that have legal or similarly significant effects. Businesses that use Maica for hiring, lending or similar purposes must keep a human responsible for those decisions.
Where the law requires it, or where technically feasible, content generated by Maica may carry labels or markers showing that it is AI-generated. We keep related technical records to prevent misuse and meet legal obligations.
5. Who we share personal data with
We share personal data only with: our affiliates; service providers that help us run Maica, such as cloud hosting, AI model, speech, telephony, payment, email, support and analytics providers, under written data protection terms; professional advisers; authorities, where the law requires it or where needed to protect rights and safety or to prevent fraud or illegal activity; and a buyer or successor in a merger, acquisition or similar transaction, under confidentiality. We do not sell personal data.
6. International transfers
We are based in the UAE. We and our providers may store and process personal data in the UAE and in other countries. When personal data is transferred across borders, we use the safeguards required by the applicable law, such as adequacy decisions, the EU Standard Contractual Clauses and the UK Addendum, or other approved contractual terms. Contact us for details of the safeguard that applies to you.
7. Security
We protect personal data with encryption in transit and at rest, access controls, logging and staff confidentiality obligations. No system is completely secure. If a breach affects you, we will notify you and the relevant authorities as the law requires.
8. Your rights
Depending on where you live, you may have the right to access, correct or delete your personal data; to restrict or object to its use; to receive it in a portable format; to withdraw consent at any time; and not to be subject to decisions based solely on automated processing that have legal or similarly significant effects.
To exercise a right, email [email protected], stating the right and your country. We may need to verify your identity. We acknowledge requests within 72 hours and respond within the period set by your law, usually 30 days; for complex requests we may extend this by a further 30 days and will tell you if we do. You may also complain to your data protection authority.
9. Country-specific information
United Arab Emirates. We process personal data in line with Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data. Health data from UAE healthcare customers is handled in line with UAE health data rules, including any data location requirements agreed with the customer.
European Economic Area, United Kingdom and Switzerland. The GDPR, the UK GDPR and Swiss data protection law give you the rights described in Section 8.
India. Under the Digital Personal Data Protection Act, 2023, you may also nominate another person to exercise your rights if you die or become incapacitated. You can send grievances to our privacy team at [email protected], and we aim to resolve them within the period set by law. You may manage consents through a registered Consent Manager where available, and if you are not satisfied with our response you may complain to the Data Protection Board of India.
United States. Residents of California and other states with privacy laws may request access to, deletion of and correction of their personal data, and may opt out of the sale or sharing of personal data and of targeted advertising. We do not sell personal data. We honour Global Privacy Control signals for non-essential cookies. We will not discriminate against you for exercising your rights. An authorised agent may submit a request for you with proof of authority.
Saudi Arabia, Brazil and other countries. You have the rights given by your local law, including the Saudi Personal Data Protection Law and Brazil's LGPD. Contact us to exercise them.
10. Cookies
We use cookies and similar technologies on maica24.com and in the Maica dashboard. Cookies are small files stored on your device that help a website work and remember information about your visit.
| Type | Purpose | Can you turn them off? |
|---|---|---|
| Strictly necessary | Sign-in, security, load balancing and remembering your cookie choices | No, the site cannot work without them |
| Functional | Remembering your language and display preferences | Yes |
| Analytics | Counting visits and understanding how pages are used, so we can improve them | Yes |
| Marketing | Measuring campaigns and showing relevant Maica ads on other sites | Yes |
Your choices. On your first visit, a banner lets you accept or reject non-essential cookies. In the EU, the UK and other places where the law requires it, we set non-essential cookies only after you agree. You can change your choice at any time through the "Cookie settings" link in the website footer, or by blocking cookies in your browser. We treat Global Privacy Control signals as a request to opt out of marketing cookies. A full list of the cookies we use, with their provider, purpose and duration, is available on request at [email protected].
11. Changes to this policy
We will post any update on this page and change the "Last updated" date. We will email account holders about material changes.
12. Contact
Privacy contact: [email protected]. Our privacy team handles data protection questions and requests from individuals and authorities.
Postal address: Techfyte Innovations - FZCO, DSO IFZA, IFZA Properties, Dubai Silicon Oasis, Dubai, UAE.